Business & Professional Services

Content Creator Level 3

Content Creators are brand storytellers, researching, writing and optimising content that builds engaging narratives to be communicated across a range of platforms.

Total Duration
20 Months

Apprenticeship Level
Level 3

Assessment Method
Project, Professional Discussion and Portfolio

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Total Duration

20 Months

Level

Level 3

Assessment Method

Project, Professional Discussion and Portfolio

Interpret client briefs, research and
create content across a range of platforms

A Content Creator (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print.

Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns

Interpret the objectives of the client’s/customer’s brief.
Research ideas and concepts to meet the brief.
Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients.

Identify & recommend the appropriate platform/s or channel/s to use for the media campaign.
Learning how to identify the commercial drivers for a client/customer.
Learning the importance of brand, brand awareness and the intended audience within a brief.

About Inspire ATA

Inspire ATA provide short and long-term staffing solutions for a range of organisations. We recruit, employ and support apprentices on behalf of employers helping to develop the talent of tomorrow at a lower cost and with peace of mind.

Our flexible apprenticeship placements are tailored to meet the dynamic needs of modern businesses. Whether you want to grow your team or bring fresh energy into your workforce, we make it easy.

For Employers

Why hire with Inspire ATA?

No Hassle Recruitment
Inspire ATA provides end-to-end staffing solutions for organisations across sectors, helping your find the right candidates for your unique business needs.

Immediate Impact
By recruiting through Inspire ATA you will see immediate impact on your organisation thanks to our motivated and responsible apprentices.

Supportive and Reliable
Inspire ATA supports you at every step of the way from recruitment to apprentice placement, handling all paperwork and HR requirements. We guarantee success with our placement and offer a free replacement service if needed.

Take an apprentice

How to identify the commercial drivers for a client/customer.
The importance of brand, brand awareness and the intended audience within a brief.
How print and digital audiences differ and the different communication styles that could be used.
How creative content can be used across channels and platforms.
How to work within a budget allocation for a brief.
Where content creation fits within a marketing strategy.
How to select/create a metadata schema to classify content for storage.
The different styles of writing that can be used according to the type of campaign.
How to establish the appropriate tone of voice for the campaign.
Understand the end to end production workflow process and the key stages, and own role within this.

Interpret the objectives of the client’s/customer’s brief.
Research ideas and concepts to meet the brief.
Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients.
Ensure that the content being developed is organised, structured and labelled effectively and in a logical manner that allows for efficient search and retrieval.
Operate effectively within the production workflow.
Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns.
Assist in hosting message boards and engaging with audiences through social media.
Optimise webpage content to ensure high rankings in search engine results.
Manage media assets correctly.

A passion for creating content for creative and digital media.
An ability to work effectively both individually and collaboratively as part of a team.
The ability to build and maintain positive relationships with customers.
A strong work ethic and commitment in order to meet the standards required.

Apprenticeships are available in the following locations

A number of our apprenticeship programmes are offered in multiple locations within the same area. Click on each location to find out more and apply.

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